Unlike advertising on the Internet, radio, and television, advertising in entrances, lobbies, and elevators cannot be turned off or removed. High contact with the target audience is achieved through competent placement in viewable areas, high quality and readability of layouts, as well as their colorful and convenient location. It is easy to calculate the number of “hits”: just look at how many flats/offices are in the entrance area and multiply the result by two or three times. And that’s not counting the repeat contacts, as well as the occasional visitor who is not a permanent resident of a particular house or working in a particular business center. The agency has over 500 stands in every district of Lisbon!